What Drives a Man to Make Putters in Iowa? Jared Doerfler Explains

In this episode of Maxwell’s Iowa CoffeeCast, host Maxwell sits down with Jared Doerfler, the founder of Hanna Golf, a rising Iowa-based manufacturing company that specializes in custom milled putters. Jared’s story is a remarkable journey of risk, resilience, and craftsmanship—proving that even the wildest ideas can take root and flourish in the heart of Iowa.

A former collegiate golfer at the University of Northern Iowa, Jared shares how his obsession with a specific mallet putter he used in college eventually led him down the unexpected path of becoming a putter maker. Unable to find a putter that felt just right after returning the original to his coach, Jared decided to design his own. He sketched a concept on graph paper, worked with friends to build a prototype, and was instantly hooked on the creative process—even though the first result was, in his own words, “terrible.”

Fueled by a life-altering moment—his father’s retirement following a long battle with MS—Jared quit his job, bought his first CNC milling machine, and taught himself everything he could about the art of milling putters. His garage became his shop, and his passion project evolved into a full-fledged business. Now, with multiple machines and growing demand, Jared's story is as much about personal growth as it is about making putters.

Maxwell and Jared dive deep into what makes a milled putter special—from the material (303 stainless steel) to the subtle art of face milling for feel and sound. Jared explains the difference between casting and milling, emphasizing how the latter allows for a more precise, responsive, and customizable club. His putters are crafted in small batches, milled and finished by hand, and infused with the kind of quality and personality that mass-produced equipment just can’t replicate.

The conversation also explores Jared’s refreshingly honest approach to building Hanna Golf’s brand. With no traditional marketing budget, he has leaned into storytelling, writing a popular golf-and-business newsletter and building a dedicated following through social media. Hanna Golf now ships to 45 states and six countries, and recently collaborated with Bridgestone Golf on a limited-edition Masters-themed release that sold out in minutes.

Beyond the mechanics and marketing, Jared speaks candidly about the support system behind him—his wife, young children, friends, and in-laws. He credits them for making his entrepreneurial leap possible and acknowledges the emotional and physical toll of building a company from scratch.

In a state not traditionally known for golf manufacturing, Jared is creating something special with Hanna Golf. His mission? To become Iowa’s golf company. Whether you're a golfer, a dreamer, or someone standing at the edge of a big life decision, this episode is a reminder that with grit, heart, and a little bit of stubbornness, you can build something meaningful—right in your own backyard.

Learn more at hannagolf.com or follow @hannagolfco on social media.