Episode 34

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Published on:

22nd Jan 2025

Jimmy Wright: 37 Years of Radio Magic, Local Love, and Legendary Stories

In this episode of Maxwell’s Iowa CoffeeCast, presented by Wellabe and Food Bank of Iowa, Maxwell sits down with legendary Des Moines radio personality Jimmy Wright, whose remarkable 37-year career in the market—35 of them at a single station—has cemented his status as a cornerstone of local broadcasting. The two reflect on Jimmy’s journey, beginning with his early days at Buena Vista College, where the encouragement of a professor and a serendipitous internship opportunity opened doors to his lifelong passion for radio.

Jimmy shares vivid memories of his ascent in the industry, recalling pivotal moments like his start at KDWZ, his tenure at Q-102 during its heyday, and the evolution of STAR 102.5. He highlights the role of mentorship and collaboration, crediting influential figures such as Maxwell, Tom Martins, and others who guided him along the way.

Listeners are treated to anecdotes about the Midwest’s tight-knit radio community, the transformative power of music, and unforgettable moments with artists like Jon Bon Jovi, Ludacris, and Teddy Swims. Jimmy’s infectious enthusiasm for his craft shines through as he discusses his signature radio shows, from Club Z93 to Totally ‘80s Friday Night, and his dedication to blending pop with diverse influences.

Beyond the microphone, Jimmy reflects on the joys of boating at Saylorville Lake, where he finds peace away from the demands of his multifaceted role as an on-air personality, programmer, and mentor. He also speaks candidly about the challenges facing modern radio, from industry-wide stress to the need for localism in programming.

With his unwavering love for the medium, Jimmy remains a beacon of consistency and creativity. His commitment to showcasing local talent, staying connected to his audience, and delivering joy through the airwaves serves as an inspiration for aspiring broadcasters and a testament to the enduring power of community-focused radio.

Mentioned in this episode:

Food Bank of Iowa

Food Bank of Iowa

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About the Podcast

Maxwell's Iowa CoffeeCast
Maxwell's Fresh Brewed Conversations with Iowans
Ready to listen in to a great conversation over a delicious cup of coffee? Maxwell's Iowa CoffeeCast offers an engaging blend of candid interviews, commentary, and humor, providing listeners with fresh insight and perspective into the lives of fellow Iowans who have interesting stories to tell. Maxwell is a decades-long Iowa broadcaster and his easygoing and relatable hosting style, combined with the genuine and heartfelt nature of the conversations, creates a welcoming atmosphere for listeners and his guests. The podcast not only entertains but also provides valuable insights and reflections on personal and professional growth and the importance of staying true to one's values. And there is always a special focus on Iowan's who contribute to arts and culture in their communities. Listeners can expect the Iowa CoffeeCast to continue exploring diverse topics, featuring a range of guests who bring their unique perspectives and experiences. Whether discussing industry trends, personal stories, or broader societal issues, the podcast aims to foster meaningful dialogue and connect with its audience on a deeper level. Maxwell's commitment to authenticity and community shines through, making it a must-listen for those seeking thoughtful and engaging content.

About your host

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Maxwell Schaeffer

Maxwell Schaeffer is a 40+ year broadcast veteran and Iowa media influencer. Over his decades on the radio he has interviewed world famous entertainers, successful business leaders, Governors, Presidents and influential political figures. Above all - he prefers to interview Iowa friends and neighbors who have compelling personal stories of accomplishments, struggles and triumphs of the human spirit. In addition to being an inductee into the Iowa Rock ‘n Roll Hall of Fame (for his radio work) he is also an award winning theatrical director, actor, voiceover artist and producer.