Episode 35

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Published on:

29th Jan 2025

Behind the Blue Oval: Blake Bolden on the Magic and Mission of the Drake Relays

The Drake Relays are more than just a track and field event; they’re a celebration of community, athleticism, and history that spans over a century. In a revealing conversation on Maxwell’s Iowa CoffeeCast, presented by Wellabe and Food Bank of Iowa, Drake Relays Director Blake Boldon shared the immense effort and dedication required to pull off this monumental event, along with his vision for its future.

With just three months to go before the relays, Boldon described the intensity of preparation as "all-consuming." Days often stretch from 8 a.m. to 6 p.m., leaving little time for personal needs like meals or even hydration. Despite the demanding schedule, Boldon remains deeply committed to ensuring every participant and spectator experiences something special. “From high school athletes to Olympians, every individual matters,” he said, emphasizing the event's wide-reaching impact.

The Drake Relays are unique in their inclusivity, featuring events for participants of all ages and skill levels. From the Grand Blue Mile, where families and casual runners take center stage, to the Beautiful Bulldog Contest, which celebrates Drake University’s mascot in all its wrinkly glory, the Relays are as much about community as they are about competition. Boldon highlighted the event’s diversity, saying, “Whether it’s a first-time 5K runner, an Olympic hopeful, or a longtime ticket holder, our goal is to provide a world-class experience for everyone.”

The Drake Relays attract athletes and spectators from around the world, yet retain a uniquely local charm. Boldon shared anecdotes of international athletes who were moved by the warm, small-town feel of Des Moines. One memorable story involved Olympic hurdler Bershawn "Batman" Jackson, who praised the event for its intimate connection with fans, even declaring, “Des Moines is better than Paris.”

This global appeal extends beyond the athletes. For many families, the Drake Relays are a cherished tradition, with tickets passed down through generations. Boldon noted, “Some families have held the same seats for over 60 years, creating a legacy that ties them to the Blue Oval.”

Boldon’s vision is ambitious: to make the Drake Relays a touchstone for every Iowan. Initiatives like the Relays Wellness Challenge, partnerships with Special Olympics Iowa, and inclusion of high school wheelchair athletes exemplify this goal. By expanding the event’s reach, Boldon hopes to inspire Iowans across all 99 counties.

Despite its evolution, the Relays remain anchored in their origins as a collegiate track and field meet. Boldon is committed to maintaining that tradition while navigating challenges like college athletics realignments and shifts in spectator engagement. “We can’t be all things to all people,” he said, “but by focusing on delivering a world-class event, we can continue to elevate its impact.”

For many Iowans, the Drake Relays signal the arrival of spring, offering a blend of competition, celebration, and connection. As Boldon aptly put it, “It’s a time when the world turns to Des Moines.” Whether you’re an athlete, a fan, or a first-time visitor, the Drake Relays promise a memorable experience that captures the heart of Iowa and the spirit of sport.

Mentioned in this episode:

Food Bank of Iowa

Food Bank of Iowa

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About the Podcast

Maxwell's Iowa CoffeeCast
Maxwell's Fresh Brewed Conversations with Iowans
Ready to listen in to a great conversation over a delicious cup of coffee? Maxwell's Iowa CoffeeCast offers an engaging blend of candid interviews, commentary, and humor, providing listeners with fresh insight and perspective into the lives of fellow Iowans who have interesting stories to tell. Maxwell is a decades-long Iowa broadcaster and his easygoing and relatable hosting style, combined with the genuine and heartfelt nature of the conversations, creates a welcoming atmosphere for listeners and his guests. The podcast not only entertains but also provides valuable insights and reflections on personal and professional growth and the importance of staying true to one's values. And there is always a special focus on Iowan's who contribute to arts and culture in their communities. Listeners can expect the Iowa CoffeeCast to continue exploring diverse topics, featuring a range of guests who bring their unique perspectives and experiences. Whether discussing industry trends, personal stories, or broader societal issues, the podcast aims to foster meaningful dialogue and connect with its audience on a deeper level. Maxwell's commitment to authenticity and community shines through, making it a must-listen for those seeking thoughtful and engaging content.

About your host

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Maxwell Schaeffer

Maxwell Schaeffer is a 40+ year broadcast veteran and Iowa media influencer. Over his decades on the radio he has interviewed world famous entertainers, successful business leaders, Governors, Presidents and influential political figures. Above all - he prefers to interview Iowa friends and neighbors who have compelling personal stories of accomplishments, struggles and triumphs of the human spirit. In addition to being an inductee into the Iowa Rock ‘n Roll Hall of Fame (for his radio work) he is also an award winning theatrical director, actor, voiceover artist and producer.