Episode 31

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Published on:

3rd Jan 2025

Well, Abe! How a Loyal Customer Became a WELLABE Spokesperson

In this special "Weekend Pour" episode of Maxwell's Iowa CoffeeCast, Maxwell sits down with Abe Goldstein, a multifaceted Iowan known for his community involvement and accordion skills, to share the fascinating story of how he became a spokesperson for WELLABE.

Abe humorously recounts his journey, starting as a loyal customer who received a marketing packet addressed “Well, Abe” after the company rebranded. Mistaking it as a personalized joke, Abe embraced the moment, sharing a playful social media post donning WELLABE-branded gear. To his surprise, this led to an official offer to represent the company online.

Throughout the conversation, Abe's wit and storytelling shine. He recalls childhood memories of searching fruitlessly for souvenirs bearing his name and how WELLABE's personalized touch resonated with him. From this serendipitous beginning, Abe now interviews individuals about their retirement planning and insurance needs for WELLABE, blending conversation with his signature humor.

The discussion also highlights Abe's broader contributions to Iowa's cultural scene. As head of the Community Jazz Center and an active volunteer with the Iowa State Fair and local schools, Abe epitomizes civic engagement. Maxwell dives into Abe's passion for connecting people through music and his knack for taking on tasks—just don’t ask him to sit on a committee!

Abe reflects on his insurance journey, emphasizing the importance of trusting professionals and WELLABE’s array of products, from Medicare supplements to dental coverage. Sharing his own retirement experiences, he underscores the value of preparation, trust, and community support.

This episode, rich in humor and insight, celebrates Abe’s unique blend of advocacy, creativity, and charm, embodying the vibrant spirit of Iowa. Tune in for a heartwarming and entertaining conversation that’s sure to leave you smiling—and maybe even thinking about your own insurance needs.

And be sure to check out Abe's video series with WELLABE by clicking HERE!

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About the Podcast

Maxwell's Iowa CoffeeCast
Maxwell's Fresh Brewed Conversations with Iowans
Ready to listen in to a great conversation over a delicious cup of coffee? Maxwell's Iowa CoffeeCast offers an engaging blend of candid interviews, commentary, and humor, providing listeners with fresh insight and perspective into the lives of fellow Iowans who have interesting stories to tell. Maxwell is a decades-long Iowa broadcaster and his easygoing and relatable hosting style, combined with the genuine and heartfelt nature of the conversations, creates a welcoming atmosphere for listeners and his guests. The podcast not only entertains but also provides valuable insights and reflections on personal and professional growth and the importance of staying true to one's values. And there is always a special focus on Iowan's who contribute to arts and culture in their communities. Listeners can expect the Iowa CoffeeCast to continue exploring diverse topics, featuring a range of guests who bring their unique perspectives and experiences. Whether discussing industry trends, personal stories, or broader societal issues, the podcast aims to foster meaningful dialogue and connect with its audience on a deeper level. Maxwell's commitment to authenticity and community shines through, making it a must-listen for those seeking thoughtful and engaging content.

About your host

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Maxwell Schaeffer

Maxwell Schaeffer is a 40+ year broadcast veteran and Iowa media influencer. Over his decades on the radio he has interviewed world famous entertainers, successful business leaders, Governors, Presidents and influential political figures. Above all - he prefers to interview Iowa friends and neighbors who have compelling personal stories of accomplishments, struggles and triumphs of the human spirit. In addition to being an inductee into the Iowa Rock ‘n Roll Hall of Fame (for his radio work) he is also an award winning theatrical director, actor, voiceover artist and producer.