Episode 15

full
Published on:

25th Sep 2024

Robert Warren Talks History and Headliners: Hoyt Sherman Place's Record-Breaking Year

In this captivating episode of Maxwell’s Iowa CoffeeCast, presented by Wellabe, Maxwell interviews Robert Warren, the dynamic CEO of Hoyt Sherman Place, about the historic venue’s remarkable success and transformation. Warren reflects on a record-breaking fiscal year, with Hoyt Sherman Place hosting over 100 headline events and bringing in $6 million in ticket sales—more than double what it was when he first arrived in 2015. Warren shares his philosophy on curating the right mix of artists, from musicians and comedians to podcasts and free public events, that have helped Hoyt Sherman thrive and stay relevant in an ever-evolving entertainment landscape.

Listeners will get a behind-the-scenes look at how Warren’s leadership has driven both artistic excellence and financial sustainability. He discusses the venue’s new incentive program that rewards employees for their hard work during busy show weeks, fostering a passionate team dedicated to keeping the historic venue vibrant. Warren also highlights the restoration efforts that have enhanced the space, including backstage improvements that have made Hoyt Sherman more attractive to major touring artists.

Maxwell and Warren dive deep into the venue’s rich history, from its origins in 1923 as a vaudeville-era auditorium to its near-demolition before the formation of the Hoyt Sherman Place Foundation, which saved and revitalized the venue. The conversation also touches on Hoyt Sherman's unique acoustics, which have been praised by legendary artists like Peter Frampton and Ricky Skaggs, and the role of community support in the venue’s continued success.

Whether you’re a fan of the arts, history, or just enjoy hearing about how passion and leadership can transform a cultural institution, this episode offers a fascinating glimpse into the vibrant world of Hoyt Sherman Place and the people who make it thrive.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Maxwell's Iowa CoffeeCast

About the Podcast

Maxwell's Iowa CoffeeCast
Maxwell's Fresh Brewed Conversations with Iowans
Ready to listen in to a great conversation over a delicious cup of coffee? Maxwell's Iowa CoffeeCast offers an engaging blend of candid interviews, commentary, and humor, providing listeners with fresh insight and perspective into the lives of fellow Iowans who have interesting stories to tell. Maxwell is a decades-long Iowa broadcaster and his easygoing and relatable hosting style, combined with the genuine and heartfelt nature of the conversations, creates a welcoming atmosphere for listeners and his guests. The podcast not only entertains but also provides valuable insights and reflections on personal and professional growth and the importance of staying true to one's values. And there is always a special focus on Iowan's who contribute to arts and culture in their communities. Listeners can expect the Iowa CoffeeCast to continue exploring diverse topics, featuring a range of guests who bring their unique perspectives and experiences. Whether discussing industry trends, personal stories, or broader societal issues, the podcast aims to foster meaningful dialogue and connect with its audience on a deeper level. Maxwell's commitment to authenticity and community shines through, making it a must-listen for those seeking thoughtful and engaging content.

About your host

Profile picture for Maxwell Schaeffer

Maxwell Schaeffer

Maxwell Schaeffer is a 40+ year broadcast veteran and Iowa media influencer. Over his decades on the radio he has interviewed world famous entertainers, successful business leaders, Governors, Presidents and influential political figures. Above all - he prefers to interview Iowa friends and neighbors who have compelling personal stories of accomplishments, struggles and triumphs of the human spirit. In addition to being an inductee into the Iowa Rock ‘n Roll Hall of Fame (for his radio work) he is also an award winning theatrical director, actor, voiceover artist and producer.